Per Ad Ex India analysis, there is an explosion in advertising in India. The breakout is interesting - Internet Service Providers and related categories have moved from 46th rank to 5th. As a sector, "office automation" is one of the top growing sectors i.e. the growth in ad spend is very high. The average number of ads that a consumer is exposed to has gone up by a whopping 30%. I guess, we are almost at a stage where infomercials will be interrupted for commercials....